Value Proposition Design

Tag

Novembre 22, 2019

8 min read

Value Proposition Design: cos'è e perchè dovresti iniziare ad usarlo

Come creare prodotti e servizi che i clienti desiderano: il modello del Value...

Design Thinking Digital Marketing

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65);}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em;}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65);}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65);}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65);}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor;}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal;}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em;}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal;}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em;}.wp-block-quote.has-text-align-center{border:none;padding-left:0;}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none;}.wp-block-search .wp-block-search__label{font-weight:700;}:where(.wp-block-group.has-background){padding:1.25em 2.375em;}.wp-block-separator.has-css-opacity{opacity:.4;}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;}.wp-block-separator.has-alpha-channel-opacity{opacity:1;}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px;}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px;}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px;}.wp-block-table thead{border-bottom:3px solid;}.wp-block-table tfoot{border-top:3px solid;}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal;}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65);}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center;}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65);}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--brand-color:#119da4;--wp--preset--color--beige-dark:#a1824f;--wp--preset--color--dark-strong:#24262b;--wp--preset--color--dark-light:#32353c;--wp--preset--color--grey-strong:#838998;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--duotone--dark-grayscale:url("#wp-duotone-dark-grayscale");--wp--preset--duotone--grayscale:url("#wp-duotone-grayscale");--wp--preset--duotone--purple-yellow:url("#wp-duotone-purple-yellow");--wp--preset--duotone--blue-red:url("#wp-duotone-blue-red");--wp--preset--duotone--midnight:url("#wp-duotone-midnight");--wp--preset--duotone--magenta-yellow:url("#wp-duotone-magenta-yellow");--wp--preset--duotone--purple-green:url("#wp-duotone-purple-green");--wp--preset--duotone--blue-orange:url("#wp-duotone-blue-orange");--wp--preset--font-size--small:14px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:17px;--wp--preset--font-size--x-large:42px;--wp--preset--font-size--extra-small:13px;--wp--preset--font-size--normal:15px;--wp--preset--font-size--larger:20px;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.brand-color,a:not(.-unlink):not(.-highlighted):hover,a:not(.-unlink):not(.-highlighted):hover .title,a:not(.-unlink):not(.-highlighted):active,a:not(.-unlink):not(.-highlighted):active .title,a:not(.-unlink):not(.-highlighted):focus,a:not(.-unlink):not(.-highlighted):focus .title,.nav .nav-item.active-main-item > a,.nav .nav-item.active > a,.nav .current-menu-ancestor > a,.nav .current-menu-item > a,.hamburger-nav .menu li.current-menu-ancestor > a > span,.hamburger-nav .menu li.current-menu-item > a > span,.widget_rss a,.single-post .entry-content a:not(.wp-block-button__link),.page-id-124 .entry-content a:not(.wp-block-button__link),ul:not(.-unlist) > li::before,ol:not(.-unlist) > li::before,.social-networks.-outlined .network:hover,.portfolio-filter a.active,.category-holder:not(.no-divider):after,.video-button.-outlined .icon-button:hover,.comments .comment-body time:after,.button.-outlined:not(.-pagination):hover,a.button.-outlined:not(.-pagination):hover,.button.-outlined:active,.button.-outlined:focus,.pagination .button:hover,.pagination.-outlined a.button:not(.-flat):hover,.pricing-table-features .exist .icon,.service-table-features .exist .icon,.lazy-load.-outlined .button.-pagination:hover,.lazy-load.-flat .button.-pagination:hover,.button.-primary.-outlined,a.button.-primary.-outlined,.button.-primary.-flat,a.button.-primary.-flat,.button.-primary.-text,a.button.-primary.-text{color:#119da4;}.custom-cursor .circle-cursor-outer,a.button.-outlined:active,a.button.-outlined:focus,input[type="checkbox"]:checked,input[type="radio"]:checked,.button.-primary.-outlined,a.button.-primary.-outlined{border-color:#119da4;}.custom-cursor .circle-cursor-inner,.custom-cursor .circle-cursor-inner.cursor-link-hover,.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):hover,.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):active,.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):focus,a.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):hover,a.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):active,a.button:not(.-outlined):not(.-text):not(.-flat):not(.-primary):not(.-pagination):focus,.widget_price_filter .ui-slider-range,.widget_price_filter .ui-slider-handle:after,input[type="checkbox"]:checked,input[type="radio"]:checked,.video-button:not(.-outlined):not(.-blurred) .icon-button:hover,.tag.tag-sale,.social-networks.-contained .network:hover,input[type="submit"]:not(.-outlined):not(.-flat):not(.-text):not(.-primary):hover,.button.-primary:not(.-outlined):not(.-flat):not(.-text),a.button.-primary:not(.-outlined):not(.-flat):not(.-text),input[type="submit"].-primary:not(.-outlined):not(.-flat):not(.-text),.icon-buttons-animation .icon-button::before{background-color:#119da4;}@media screen and (max-width: 768px){.header,.mobile-overlay{opacity:0;}}.header.-mobile .nav,.header.-mobile .mobile-overlay .copyright,.header.-mobile .mobile-overlay .close-bar .icon-button:not(.-small){color:#fff;}.header.-mobile .nav .holder{background-color:#000;}.header,.header:not(.-mobile).header-5,.header:not(.-mobile).header-6,.header:not(.-mobile).header-7{border:none;}.header.-sticky{border:none;}.page-headline::after{background-color:transparent;}.site-footer .page-container{max-width:1300px;}.site-footer{background-color:#17161a;}.site-footer .widget-title{color:rgba(255,255,255,.8);}.site-footer,.site-footer h6,.site-footer .widgets,.site-footer .button{color:rgba(255,255,255,.8);}.popup-subscribe .thumbnail{background-image:url("https://cdn-bjbjn.nitrocdn.com/cXaLSyYYeaPRGojsDOkZUTFayoslgKrI/assets/static/optimized/wp-content/uploads/2021/01/16d0b0add8fca3883bd203e52760f21d.img_newsletter3-768x492.png");background-size:cover;background-position:center center;background-repeat:no-repeat;}.popup-subscribe .thumbnail.nitro-lazy{background-image:none !important;}@media screen and (min-width:1181px){.header .branding .logo img,.header .branding .logo-mobile img,.header .branding .logo-sticky-mobile img,.header .branding .logo-dynamic img{min-height:100px;height:100px;}}@media screen and (min-width:769px) and (max-width:1180px){}@media screen and (max-width:768px){.header.-mobile:not(.-sticky) .branding,.header.-mobile:not(.-sticky) .cart-button-total,.header.-mobile:not(.-sticky) .cart-button .icon-button:not(.-small),.header.-mobile:not(.-sticky) .icon-button:not(.-small):not(.-overlay-button){color:#fff;}}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}